Od „Ala Ma Kota” Do E-Matury slides

These are the slides from my presentation at the Od „Ala Ma Kota” Do E-Matury conference in Warsaw, on 18 April 2012. The talks were 16 minutes long, so this is a fairly condensed deck. As always, my slides are starting points for each idea; there’s about a minute’s worth of elaboration for the key ones. I’ve been asked to write the talk up, and I’ll link to that when it goes public.

Ala Ma Kota conference slide 1
“It’s typography, Jim, but not as we know it…”

Six observations, four challenges, one conclusion, and five predictions…

Ala Ma Kota conference slide 2
Observations
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People run out of time faster than they run out of options
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There’s no such thing as “new media”, only new users
Ala Ma Kota conference slide 5
Internationalisation and geography matter
Ala Ma Kota conference slide 6
The permanent and ephemeral are reversed
Ala Ma Kota conference slide 7
Materials become precious
Ala Ma Kota conference slide 8
The market does not wait for teachers to write lesson plans
Ala Ma Kota conference slide 9
Physical properties are no help in predicting potential uses
Ala Ma Kota conference slide 10
Challenges for designers
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Support for text and typography is not Good Enough
Ala Ma Kota conference slide 12
Support for text and typography is not Good Enough
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Typographers lose the reassurance of familiar, visible, tactile structures
Ala Ma Kota conference slide 14
(A conventional structure is defined by spreads and sequence in the bound object)
Ala Ma Kota conference slide 15
(An e-publication’s structure relies on content sections…)
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(…which are not differentiated without reference to external navigation)
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(…and therefore rely on the root-level navigation for the publication to explain itself)
Ala Ma Kota conference slide 18
We lack great models for integrating inline and immersive content
Ala Ma Kota conference slide 19
Texts are becoming nodes in networks, but typography has been volume-bound 
Ala Ma Kota conference slide 20
(A single of the sections we identified has four aspects that traditional typography has no solution for:) 
Ala Ma Kota conference slide 21
(links within the text to other texts,)
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(annotations by the user,)
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(annotations by other users,)
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(and links within the annotations.)
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(Developments in literature, which is easy to parse, show some ways forward) 
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(uncovering meaningful connections in the text)
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Conclusion
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This emerging typography is traditional at the paragraph level, and potentially innovative at the semantic level 
Ala Ma Kota conference slide 29
Predictions 
Ala Ma Kota conference slide 30
Three to five years of conservative solutions: just ‘digital books’
Ala Ma Kota conference slide 31
Local interfaces will adopt traditional solutions
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Personal aggregators will threaten traditional authorship models
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Knowledge platforms will push beyond ‘digital books’ when trust systems mature
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Authors, publishers, and students will continue to adapt much faster than teachers (and schools, and education authorities)
Ala Ma Kota conference slide 35
Thank you

 

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